A great example of a well thought-out Infographic

If you’re a Graphic Designer working in the marketing industry, you’ll probably know by now what an infographic is, and how effective they can be when used during a campaign. Here is one that I designed, where you can Look What’s Cool when it comes to buying things/gifts for men. As you can see, the layout is simple for the reader, the colours are contrasting making it stand out, and the text is short and sweet in-order to keep the reader’s attention.

The basics of branding and market penetration

If you’re having a small farm, the profit that you can often from it can be enough to lead your family quite happily. But everybody wants to on some more, such that the business gains pace and reach all over the world. But it cannot be possible for your small company to be the name, which will be pronounced by everybody living abroad.

Spreading your name

If you want your company or your small business to be known to your neighboring countries, and also in a number of other countries, the name of your company should be transferred to a brand, such that people can easily know the name of your company with the brand. This way, PortableACNerd has become a prominent brand in the portable air conditioning space, for example.

Tackling the competition

You are a person, who understand your own business to make enough profit within your local area. But once you move out of your city or your town, it is very likely that you will face a lot of competition from the local companies, doing the same task in those places. Thus, you will have to win in the competition, such that the name of your company becomes popular at least in your country. As far as London is concerned, whatever may be the task you are doing, you will definitely find a lot of competitors in the market. But the positive fact is that, there are a number of Branding agency in London, who can help your company get a brand value.

Pacify the customers

If you want your company to be transferred into a brand, you should at first think of the customers, before thinking of making profit. There are different stages, which a company goes through, in order to become popular and get a brand value. Your customers should be your first priority, and you might have to work for hours, even over time, such that you can provide your customers with the best service and products. Once you are able to do that, you will partially win in the competition, but you need a complete win.

Getting reputation

The process of market penetration is something, where you can get very less profit margin, but your customers will give a good review to your company. But if you think that once you penetrate into the market, you will increase the prices for more profit, you will decrease the service quality, then the market penetration process is not going to be fruitful. In such circumstances, you should contact any Branding agency in London, who can help you to maintain a balance between customer reputation and profit margins.

Maintaining balance

The customers will always go for places, where they can get the best service at the minimum possible price. It might not be possible for you to offer the same service at a price given by the competitors. In such circumstances, you must follow a proper way, which will change the psychology of your customers, such that they move away from their old service provider to you. There are a number of marketing tactics, and those marketing tactics will be given to you by the branding agencies.

3 most common graphic design work done for companies

Graphic design is essential for every business. It can make you stand out from your competitors. Here are some common graphic design works that companies now demand.

Branding

1

A logo is necessary for creating a brand image. Logo design is one of the most common works of graphic design. Graphic designers can create unique logos for businesses of all sizes. Logos tell a lot of things about a business; it tells about their objective and their value. A good logo can create a perfect image of the company to a customer’s mind. A good logo design is the face of a business. Though a graphic design agency , it is possible to create a distinctive and lasting image and message for the customers.

Websites

2

Graphic designers are able to create responsive website designs like this one that are easy to use. Companies can have unique websites to attract prospective clients. Online presence is now very important for any business. If the website design is good, then more people will visit the site and so chances of getting more customers.

Print

3

Graphic designers can make your flyers, brochures, banners, exhibition displays, of which you can get printed banners at MPB. They can even make ads for you to be published in newspapers or magazines. Graphic designers have connection with good printing houses which helps them to turn their designs into a printable format. Graphic designers are creative people. The have many unique ideas to reflect a positive image of your business on these printed materials.

The volume of graphic designing work in companies is increasing. Images are better than texts as images have a better appeal. Images or designs produced by graphic designers can attract more customers to your business.

4 reasons why Photoshop is the best design software

Photoshop is used by all designers today. It was originally created as a tool for photographers to edit and manage photos. But with a wide array of tools, Photoshop is able to do much more than that today. Here are some of the reasons why Photoshop is the best design software.

You can create different graphic design projects

With Photoshop, you can create a greeting card, a poster, a business card, etc. The software has a number of creative tools that you can use to come up with a great design. You can let your creativity flow with Photoshop.

You can artistically combine graphics with text

In graphic designing, it is essential for text and images to work together. Using Photoshop you can combine text and image and make them look artistic and attractive. You can give different effects like drop shadows, strokes, emboss and bevel. The images can look better by adjusting the contrasts, brightness, exposure, etc.

You can make art works using brushes

There are so many Photoshop brushes that you can choose from. This provides a special effect to your photo or layout. Brushes can bring your design to the next level if you know how and when to use it.

You can transform pictures artistically

With Photoshop, you can transform pictures into charcoal drawing, watercolor art and many more. You can make it like a photocopied work or a stained glass art.

Photoshop helps graphic designers to be creative and do their works easily. The software provides lots of options which add new dimensions to the works of a graphic designer.

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GIMP – is it a good alternative to Photoshop?

Adobe Photoshop is the market leader for image editing, photo retouching, or even creating new images from scratch. However, for many people, Photoshop features too many features that are difficult to go through and also costs a lot. It is sometimes complicated to use as well. So, many people are now looking for alternatives to Photoshop.

GIMP stands for GNU Image Manipulation Program. It is available now in platforms such as Windows, Mac and Linux. It is a free and open-source alternative to Photoshop. GIMP provides a number of toolset that are similar to Photoshop in various ways. It is a very good alternative if you are looking for a free image editor. The interface is a little different from Photoshop. But there is a special version of GIMP that resembles Photoshop’s look and feel. This makes it easier to migrate to GIMP if you have been using Photoshop.

It has every kind of tool you are familiar with. The tools are very easy to reach. Tools include painting tools, color correction, cloning, enhancement, selection, etc. The software is extremely compatible. So, you can works with all the popular file formats. There is also a built-in file manager.GIMP has a completely modular and customizable interface, so you can keep the tools you use most often in the front and center. It features image correction options that make photo manipulation and retouching much easier.

Overall, GIMP is a good alternative if you have limited budget or you are thinking of moving away from Photoshop for some reasons.